Thought leadership & ghostwriting
Executive bylines, opinion pieces and editorial rewrites that sound unmistakably human, and like the person whose name is on them.
Independent PR consultant · Cape Town, South Africa
Good PR starts with knowing what the real story is.
I help South African brands and organisations turn expertise, ideas and evidence into clear narratives, credible content and earned media attention.
Editorial instinct.
Consultant's perspective.
Thought leadership ◆ Media relations ◆ PR strategy ◆ Content strategy ◆ Campaigns
01 About
PR judgement, sharpened by experience.
I'm a communications professional with experience spanning PR, marketing and journalism, all of which shapes how I work: It’s about asking good questions, getting to the heart of the narrative, cutting the jargon, and ensuring the comms work aligns to the business objective.
Over a decade in PR, I've led strategy and earned-media campaigns for global brands across sectors including tech, financial, hospitality, EdTech and purpose-led organisations.
I help clients find the angle that makes their story worth telling - then build it into content journalists, and the people they write for, actually trust. From first strategic thought to final follow-up, I stay close to every detail, fluent in both the media landscape and the story itself.
Independent by design. Senior attention from beginning to end.
02 Services
Strategy, stories and the work that earns attention.
Focused support for a specific brief, a full campaign or an extra pair of senior hands when your team needs one.
Media relations & pitching
Tailored pitches, strong news pegs, journalist liaison, interview placement and broadcast or podcast opportunities.
PR strategy & campaigns
Clear campaign thinking for launches, brand refreshes and complex communications moments, including issues and error correction.
Press materials
Press releases, media one-pagers, case studies, coverage reports and closing narratives that make the value of the work visible.
Creative & special campaigns
Awareness concepts, partnerships and sponsorship opportunities assessed for fit, not just reach.
03 Approach
How the work moves
Find the angle.
Build the narrative.
Do the work.
- 01
Listen closely
Understand the brief, the business context and what is genuinely at stake.
- 02
Find the signal
Identify the strongest idea, evidence or news peg beneath the surface.
- 03
Shape it sharply
Build a clear narrative and the right materials for each audience.
- 04
Follow through
Pitch thoughtfully, manage the details and report back with clarity.
A good fit
For founder-led brands, purposeful organisations and busy agencies that need experienced PR thinking, without the layers.
Let’s talk
Have a story, brief or communications problem to work through?
Send a little context and I’ll come back to you to arrange a conversation.
Email Delia WhatsApp Delia delia.devilliers@gmail.com Connect on LinkedIn